NEW DIRECTION, FOCUS, AND ACCOUNTABILITY
STRATEGIC PLAN: GAME CHANGERS FOR THE 21ST CENTURY
For more than a century the National Association for the Advancement of Colored People has worked to ensure the political, educational, social, and economic equality of rights of all persons and to eliminate race-based discrimination. Inspired by the force and commitment of The Call of 1909, which denounced the growing oppression of people of color and mobilized thousands to work to bring this discrimination to an end, the NAACP seeks to establish a strategic direction as it embarks on developing The New Call for the 21st Century.
In the fall of 2011, the NAACP launched a process to develop its strategic direction and plan, creating a powerful vision for the future, and setting organizational goals that would focus its work for the 21st Century.
The six NAACP Game Changers below address the major areas of inequality facing African Americans that are the focus of the NAACP’s work.